You’re hired! David Cameron makes Lord Sugar his ‘enterprise tsar’ to promote apprenticeships!

“Not enough of our young people know about apprenticeships and what they offer” says the successful business man and the star of the hit TV series The Apprentice.

Businessman Lord Sugar has been appointed by the Government to be its new enterprise tsar – championing apprenticeships and business start-ups as part of the drive to encourage more young people to start their own businesses and to consider apprenticeships and to support the governments commitment in creating 3 million apprenticeships

“I’m delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship. But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.” – Lord Sugar says.

The Apprentice boss will be travelling the length and breadth of the country in a series of road shows to tell young people why apprenticeships are a great way for them to build new skills.

Skills Minister Nick Boles said: “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business. Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.”